Haku
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Oi, niin ihana brändi!: Brändäyksen vaikutus kuluttajan ostopäätökseen
(Lapin yliopisto, 2015)
In my thesis I research branding, how to create a brand and the impacts of brands to consumer decisions of purchase. As abstract the brand is not a new innovation, but in these days the meaning of brand has grown to main ...