Haku
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Material vision into fashion: design, branding and innovation in the process of setting up a fashion label, case Luxaa
(Lapin yliopisto, 2013)
The objective of the study was to examine the role of design, branding and innovation in the process of setting up a fashion label. These key terms provided the theoretical point of view to my thesis. The aim was to explain ...
Design management methods in private label brand development: case Stockmann, Cristelle & Co
(Lapin yliopisto, 2013)
In this thesis I conduct a brand research on Stockmann private label Cristelle & Co through consumer involvement. The theory behind this is design thinking where consumers are
integrated into the design process. The aim ...