"branding" - Selaus asiasanan mukaan Pro gradut
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Instagram as a branding tool for small tourism enterprises: insights from Finnish Lapland
(Lapin yliopisto, 31.10.2021)The present research document aims to identify the contribution of Instagram to the branding strategy of the small tourism enterprises of the Finnish Lapland. It is addressed the requirements for the type, and tourist ... -
Instagram branding frame for Arctic artists and designers based on service design
(Lapin yliopisto, 2023)In the remote Lapland region of Finland, Arctic artists and designers face challenges due to the limited local market and networking opportunities. This research leverages social media, notably Instagram, to boost their ...
