Viitteet 1-2 / 2
Barents tourism : action plan (2nd edition)
(Lapin yliopisto, 2013)
A multi-stakeholder perspective on sustainable marketing : promoting sustainability through action and research
(Lapin yliopistokustannus, 2013)
Sustainable marketing research has made great efforts in exploring ways to integrate customers’ social and environmental concerns into marketing strategy. Although recent developments in the field of stakeholder marketing ...