"García-Rosell, José-Carlos" - Selaus tekijän mukaan Väitöskirjat
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A multi-stakeholder perspective on sustainable marketing : promoting sustainability through action and research
García-Rosell, José-Carlos
Acta electronica Universitatis Lapponiensis :111 (Lapin yliopistokustannus, 2013)Sustainable marketing research has made great efforts in exploring ways to integrate customers’ social and environmental concerns into marketing strategy. Although recent developments in the field of stakeholder marketing ...