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Influences of market orientation and trust on the innovativeness and performance of small and medium enterprises in Lithuanian tourism networks

Ruibytė, Eglė
Acta electronica Universitatis Lapponiensis : 148 (Lapin yliopisto, 2014)

The focus of this thesis is on market orientation and trust impacts on innovativeness and performance of managers in tourism. While being a part of the Experience Stratos 2007–2017 research program we have studied this ...