Wearing sweets: the potential of pastry-inspired-clothing

Abstract

The research purpose is to explore the relationship between clothing and pastries and to investigate the potential of pastry-inspired-clothing. Accordingly, the goal is to familiarize myself to the correspondence between clothing and pastries, to conduct a research with the research question: “How could pastry-inspired-clothing be accepted as a long-term fashion by young adult females?” and to experiment with a fashion collection based on the research outcomes. First of all, the background which leads to the idea of pastry-inspired-fashion is discussed. Then, identified key terms drawn from the research topic were studied with previous researches. Eventually, my own research was conducted applying an observation and a focus group interview methods. Interviews were transcribed verbatim; then, everything was coded carefully. Through the coding process, five themes were discovered. After examining the links between the themes, these were categorized into two groups. By analyzing the correlations of the themes and the groups, six hypotheses were discovered to answer the research question. In addition to my own research, an experimental fashion collection based on the research outcomes was generated.