OCEAN LOVERS, PRO ATHLETES : Researching means that the Asian Surf Cooperative builds their media coverage with
Salmirinne, Inka (2018)
Lapin yliopisto
2018
openAccess
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:ula-201810041362
https://urn.fi/URN:NBN:fi:ula-201810041362
Tiivistelmä
The aim of this research is to study the tools and means that the Asian Surf Cooperative (ASC) utilizes in its reports. Indeed, the main question of the research is: in which ways does the Asian Surf Cooperative build their coverage in the Southeast Asian media. The
research also explores the possibilities to improve the status of surfing in Southeast Asian countries.
The research studies ASC’s five event reports from 2016 by using the critical discourse analysis (CDA) by Norman Fairclough and applying it to the subculture of surfing. The components for finding the discourses are questions such: who talks and whose voice is behind the talk, what do these speakers talk about and how do they talk (terminology, formality, word choices, emojis).
As a result, the research was able to find two different discourses. The first one is “It’s on!” discourse that represents the professional and fast developing high-level sport that surfing is and provides specific and detailed information about the surf competitions. It gives voice
to the competitors, the sponsors of the athletes and organizers and event sponsors. The second one is “Live, Love, Surf” discourse that offers a point of view of the surf lifestyle that reflects sunshine and a full life. It concentrates on living the life that brings joy, and it
reflects the idea of soul surfing and how it affects the life of surfers. It also shares the importance of loving the community and surroundings by taking care of the people and the environment.
In order to solve the research problem, the study speculates the reasons that are in the background of the weak media coverage that ASC has and suggests ways to proceed from now on. It also takes a look at the most recent status of surfing in the Southeast Asian media world.
research also explores the possibilities to improve the status of surfing in Southeast Asian countries.
The research studies ASC’s five event reports from 2016 by using the critical discourse analysis (CDA) by Norman Fairclough and applying it to the subculture of surfing. The components for finding the discourses are questions such: who talks and whose voice is behind the talk, what do these speakers talk about and how do they talk (terminology, formality, word choices, emojis).
As a result, the research was able to find two different discourses. The first one is “It’s on!” discourse that represents the professional and fast developing high-level sport that surfing is and provides specific and detailed information about the surf competitions. It gives voice
to the competitors, the sponsors of the athletes and organizers and event sponsors. The second one is “Live, Love, Surf” discourse that offers a point of view of the surf lifestyle that reflects sunshine and a full life. It concentrates on living the life that brings joy, and it
reflects the idea of soul surfing and how it affects the life of surfers. It also shares the importance of loving the community and surroundings by taking care of the people and the environment.
In order to solve the research problem, the study speculates the reasons that are in the background of the weak media coverage that ASC has and suggests ways to proceed from now on. It also takes a look at the most recent status of surfing in the Southeast Asian media world.
Kokoelmat
- Pro gradut [3934]