Utilize XR as a sustainable service design for Nordic tourism

Abstract

In the rapidly evolving field of tourism, integrating advanced technologies is crucial for promoting sustainable service design. This study investigates the transformative potential of Extended Reality XR technologies in enhancing sustainable and immersive tourist experiences. Combining service design principles with XR's immersive capabilities, it proposes novel frameworks to boost visitor engagement, environmental consciousness, and cultural preservation. An extensive literature review identifies existing knowledge gaps, which this research aims to fill through a mix of qualitative and quantitative methods, including user experience studies and environmental impact assessments. The findings highlight XR's role in encouraging eco-friendly tourism practices, reducing carbon footprints, and increasing cultural appreciation. Furthermore, the study offers actionable recommendations for industry stakeholders, advocating XR's integration into tourism services. Contributing both theoretical insights and practical strategies, this research underscores XR's significance in shaping future tourism experiences, promoting immersive, sustainable, and culturally rich services.