BETWEEN KNOWING AND BECOMING: EVALUATION AS SERVICE IN COOPERATIVE FINANCIAL ECOSYSTEMS
Dutra, Flavia Moraes (2026)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2026061772639
https://urn.fi/URN:NBN:fi-fe2026061772639
Tiivistelmä
This study examines how evaluation systems operate within complex cooperative service ecosystems and investigates whether they can be redesigned to support adaptive capability development beyond diagnostic measurement. The empirical focus is the Gestão Estratégica de Propósito (GEP), a structured program developed by Fenasbac to diagnose and develop maturity in purpose-driven innovation management within the Brazilian credit cooperative system.
The study adopts a qualitative, interpretive design based on an embedded case study strategy. The empirical base comprises 56 feedback reports authored by the researcher through direct participation as a GEP analyst, complemented by national evaluation panoramas, institutional dialogues, and semi-structured interviews. The analysis draws on service ecosystem theory, organizational capability frameworks, and design thinking to examine how evaluation practices shape learning, coordination, and capability development across multiple organizational levels.
The findings demonstrate that innovation with purpose within the Brazilian credit cooperative ecosystem is partially institutionalized: cooperative principles and sustainability agendas are broadly embedded in governance discourse, but their operationalization across the five GEP dimensions — participation, collaboration, capacity development, ESG, and green finance — remains uneven. Three systemic patterns are identified: a persistent gap between normative coherence and operational consolidation; asymmetric capability distribution across organizational levels; and high diagnostic reflexivity without equivalent mechanisms for adaptive reinforcement.
Building on these findings, the study proposes a reconceptualization of evaluation as an Adaptive Service Infrastructure — a multilevel institutional mechanism that integrates diagnostic functions with reinforcement, coordination, and capability diffusion processes. This reconceptualization repositions evaluation from a tool of measurement toward a mechanism of adaptive governance within purpose-driven service ecosystems, with implications for evaluation design, cooperative policy, and service research.
The study adopts a qualitative, interpretive design based on an embedded case study strategy. The empirical base comprises 56 feedback reports authored by the researcher through direct participation as a GEP analyst, complemented by national evaluation panoramas, institutional dialogues, and semi-structured interviews. The analysis draws on service ecosystem theory, organizational capability frameworks, and design thinking to examine how evaluation practices shape learning, coordination, and capability development across multiple organizational levels.
The findings demonstrate that innovation with purpose within the Brazilian credit cooperative ecosystem is partially institutionalized: cooperative principles and sustainability agendas are broadly embedded in governance discourse, but their operationalization across the five GEP dimensions — participation, collaboration, capacity development, ESG, and green finance — remains uneven. Three systemic patterns are identified: a persistent gap between normative coherence and operational consolidation; asymmetric capability distribution across organizational levels; and high diagnostic reflexivity without equivalent mechanisms for adaptive reinforcement.
Building on these findings, the study proposes a reconceptualization of evaluation as an Adaptive Service Infrastructure — a multilevel institutional mechanism that integrates diagnostic functions with reinforcement, coordination, and capability diffusion processes. This reconceptualization repositions evaluation from a tool of measurement toward a mechanism of adaptive governance within purpose-driven service ecosystems, with implications for evaluation design, cooperative policy, and service research.
Kokoelmat
- Pro gradu -tutkielmat [5138]